Better online visibility

Search Engine Optimization

Ever wonder why you don’t show up in search results?

With search engine optimization, we’ll get you on the right page. Actually, this is the right page. Keep reading. Search engine optimization, or SEO, is the series of improvements made to your website that affect its placement in the search engine results. SEO services are one of the single most important strategies in marketing that you are probably not spending money on.

Because the organic search market is constantly changing – the Google algorithm changes more than 500 times in any given year – you need a digital marketing agency that stays at the forefront of the organic search landscape. We are constantly adapting our SEO strategies, using new and creative ways to ensure your business and your brand stays at the top of the search engine results pages (SERPs if you know the lingo) through a combination of white-hat techniques.

Knoxville SEO differs from Nashville SEO which differs from Miami SEO – our SEO services are never a one-size-fits-all blanket, they are custom-fitted to your specific needs. Here in Knoxville, we know that Tennessee football is different from Florida football. That difference extends to how your customers use search, what types of keywords they use, and the approaches we take in your SEO depending on your needs or location. We will not make empty promises about #1 rankings or immediate results; we utilize honest, useful, and meaningful strategies as a way to create long-term, lasting results in the search engines. But the end result is that we do still end up giving you #1 search engine rankings in almost all cases.

Having a website is no longer enough. Your website and web design must now be:

user-friendly and easy to navigate

a functional space in which you can connect with your customers

fully optimized for the search engines

designed to be responsive on all desktops, tablets, and smartphones

informative, captivating, and unique

a vehicle to help your business achieve its goals

As a Knoxville-based digital marketing agency, we focus our SEO services and packages to reflect a balance between relevance and authority for your website.

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How We Do It

Structure

The structural integrity of your website affects how the search algorithms crawl your website. By ensuring your website’s framework complies with the search algorithm’s preferences we ensure each page of your website is being properly indexed and read by the search engines. While meta keywords are no longer crawled by the search engines, description tags, titles, internal links, images, videos and more all have a preferred mechanism of structure on your website that maximizes its profile in the search engines.

Content

Content is king in SEO and we help you create, organize, and design fresh and dynamic content in order to present your website as relevant, trustworthy, authoritative, and valuable to the search engines and your customers. From keyword selection to grammar and spelling to usefulness and shareability, the content on your website matters! We work hard to ensure that your existing content is perfected and that you have a system in place for dynamic, consistent content updates and additions.

Links

SEO is a long-term strategy that brings quality traffic to your website over time; it’s not an overnight process, but it is an incredibly important one. Our methodology is constantly evolving and will help improve your presence in the search engines and keep it there as the algorithms and the digital space continue to evolve.