For example, the catchphrase “binders full of women” from the debate a few days ago has turned into its own meme, complete with amusing tumblr blog (bindersfullofwomen.tumblr.com), Facebook posts, Pinterest pins, Twitter posts, and mainstream news articles. Other examples include, the “ermahgerd” girl with head gear and her Goosebumps books, the Dos Equis spokesman (the most interesting man in the world), Condescending Wonka, complete with condescending picture of Gene Wilder from Willy Wonka and the Chocolate Factory; the list goes on and on.
If you hear about or see a particular meme, but you don’t quite understand it, check out http://knowyourmeme.com/. This place is the encyclopedia of all things meme. It’s a fantastic resource to boost your pop culture reference base. Don’t get left out of a discussion anymore when friends are talking about amusing pictures found on Facebook or Pinterest.
When it comes to internet marketing, memes are frequently used or employed to capitalize on those who understand the memes and make themselves appear relevant, particularly when targeting younger audiences. For example, in the last three days, I have seen two different advertisements that exploited the binders full of women concept. Kiva.org posted an image to their Facebook page that said “We have binders full of (loans for) women” with an image of a woman farming. Kiva.org is a microloan organization that provides very small loans to entrepreneurs in developing nations to help them help themselves (i.e. buy an ox to improve agricultural output) and their target audience is web-based and likely to respond to this meme. Spirit Airlines also had binders, but in their binders were low-cost airline tickets. As many memes can be, these do have a somewhat polarizing effect and can backfire. However, when used wisely, it can create a relevant, funny, engaging, and viral piece of messaging ideal for the web.
Interested in how you can use memes in your content strategy? Reach out and we will be happy to bring some humor and satire to your social media and content strategy.