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High Fashion Meets High Tech

One of my favorite topics in marketing is luxury branding.  Some of my favorite campaigns have been for luxury goods and I think the approach a marketer has to take to capture the attention of the luxury consumer is fascinating.  Pricing, packaging, PR, reputation management, they all work together when

Branding your Brand

Branding Your Brand

Most small business owners know a little bit about branding.  At least, insofar as they know they need to be thinking about branding.  Too often, branding becomes secondary or tertiary behind other strategies to make sales or generate leads.  But the digital marketplace is filled with opportunities for branding and