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Tag: bingads

Why You Should Use PPC Advertising

Why Your Company Should Be Using PPC

The year is 2016, and surprisingly, some businesses still don’t see the value of using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and gain new

The Keyword Cleanse

Lately, I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think

Common PPC Myths

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Myths about PPC (pay per click advertising) abound. I’ve heard almost all of them in the last nine years – and in some cases, at some points, the myths may have been true.  As of 2014, though, each of these myths has no