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Tag: color theory

Emotions Behind Color in Marketing

The Emotions Behind Color

As stated in one of our previous blogs, Brain Power: Psychological Insights to Improve your Marketing, understanding your audience is one thing – but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. The psychology of color, specifically, as it relates

Psychological Insights to Improve Marketing

Brain Power: Psychological Insights That Will Improve Your Marketing

Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to