Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to
Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people
Have you ever been stuck on a project, maybe writing a blog or creating a design, where you are struggling to find inspiration? Have you had one of those days where you’ve been at work all day, but you still can’t seem to harness your creativity? It can be hard
Email marketing is one of those rare things in the world that is both easy and difficult simultaneously, current and outdated, effective, and easy to mess up. Some marketers have even dared to say “EMAIL IS DEAD!” Well, think about this: how many emails did you read today? How many
The Creative Process is More Important than the End Result Reviewing selections of Brain Storm: Unleashing Your Creative Self by Don Hahn “As hard as you may try, you can’t guarantee a positive reaction to your personal brand of creativity.” Ain’t that the truth?! As hard as we all might
