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Tag: design

My Design Process

After I finished writing my monthly client blogs, I was really excited to get started on a design project that Courtney asked me to help out on. For this project, I was tasked with designing a marketing promotional booklet in InDesign. Like with most of my design projects, I followed

Why Branding is Important for Your Business

Why Is Branding Important For Your Business?

Think about these companies: Starbucks, Apple, Amazon, Target, McDonald’s, Coca-Cola, and Nike. What do these companies have in common? Aside from being some of the most successful companies in the world, they all have exceptionally strong branding and are immediately recognizable to most consumers. You can probably visualize the logos

Psychological Insights to Improve Marketing

Brain Power: Psychological Insights That Will Improve Your Marketing

Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to

The Best Ways to Help Your Design Team Succeed

6 Ways to Help Your Design Team Succeed

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in our nature to want to

How to Unlock Your Creativity

How to Unlock Your Creativity

Have you ever been stuck on a project, maybe writing a blog or creating a design, where you are struggling to find inspiration? Have you had one of those days where you’ve been at work all day, but you still can’t seem to harness your creativity? It can be hard

How to Pick a Color Scheme for Instagram

How to Pick a Color Scheme for Instagram

Instagram is an excellent social media platform for showcasing visual content, but when you scroll through an individual’s profile, you find something more — you find that the people and businesses are telling a visual story. Here’s how you can, too. When scrolling through Instagram, one thing you might notice

Design is Not Random

Design is Not Random

Design is the opposite of chance, it is a planned arrangement of elements, including line shape, texture, value and color. Joseph Albers said “to design is to plan, to organize, to order, to relate and to control.” Every detail of a website should be considered and all of those details should create a