What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible online, always begin your journey
Remember when you were young, naive, and trusted everyone? You gave all people the benefit of the doubt, because no one would ever do anything to hurt you, right? Right — until one day, when you’re proven wrong and have to learn to be more selective with whom you trust.
[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] We knew when we started black hat SEO recovery process with our client that it would be slow going. When we started, they ranked for NOTHING organically. Literally, nothing visible – not even their own name. In this recovery process we started with a
Usability and User Experience When a website’s usability is simple, easy, navigable, and obvious, more conversions (a.k.a converting site visitors into paying customers) occur. Websites are set up to display your trade, craft, products, or services, so it makes sense to do everything you can to make sure your visitors
[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Every member of your organization should be part of the SEO strategy. I will say that again. Every member of your organization should be part of the SEO strategy. I know this sounds sort of ridiculous, after all, this is why there are
I recently read an article written by usability expert Shari Thurow, who I’ve heard speak at conferences before and really admire, all about content and context, usability, findability and perceived download time. What I like about Shari’s article is that it explores the human interaction as it relates to SEO.