Within the past few years, influencer marketing has taken social media by storm. Influencer marketing is a type of marketing that focuses on using industry experts to represent one’s brand. While celebrity endorsements have been a popular way of advertising in the past, non-celebrity bloggers are becoming more effective since
I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that
Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, those born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025.