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Tag: influencers

How Influencer Marketing Can Help Your Business

How Influencer Marketing Can Help Your Business

Within the past few years, influencer marketing has taken social media by storm.  Influencer marketing is a type of marketing that focuses on using industry experts to represent one’s brand. While celebrity endorsements have been a popular way of advertising in the past, non-celebrity bloggers are becoming more effective since

Is IGTV the Next Big Thing?

Is IGTV the Next Big Thing?

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that

4 Ways to Reach Gen Z in 2018

Staying In The Loop: 4 Ways To Reach Generation Z in 2018

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, those born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025.