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Tag: instagram

When Likes Disappear on Instagram

When “Likes” Disappear

Instagram is life. For some, it’s because they spend more time on the app than anywhere else. For others, i.e. influencers, it’s how they make a name for themselves, and not to mention that it’s how they make the majority of their money. With that being said, what do you

3 Ways to Gain Instagram Followers for Free

3 Ways to Gain Instagram Followers for Free

Whether you have just created a new Instagram account for your business or your existing account’s growth has plateaued, you may have considered buying Instagram followers. Buying a large following may sound like an easy fix, but this results in poor engagement on your Instagram posts. These automated “Instagram bots”

Updated Instagram Algorithm

An Update on Instagram’s Algorithm & How to Make It Work For You

Ever since Instagram changed our news feed order from chronological to a proprietary algorithm based on interaction and interests, you have probably noticed likes and comments decreasing on your posts.  Whether it’s on your personal account or an account you run for business purposes, reports are coming in that engagement

5 Easy Instagram Hacks for Business

5 Easy Instagram Hacks for Businesses

Instagram is (by far) my favorite social media platform. It’s the first app I open in the morning, my go-to source of entertainment when I’m stuck in a line somewhere, and a great way to give my brain a break when I’m in the middle of a project. Here’s something

Is IGTV the Next Big Thing?

Is IGTV the Next Big Thing?

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that

The Power of the Instagram Story

The Power of the Instagram Story

Not all that long ago, everyone was up in arms about Instagram adding a “story” feature to the app. A wave of Millenials and Gen Zs even took to posting their Snapchat usernames on their Instagram stories in a comical protest. But after accepting the feature and beginning to use

Choosing the Best Social Media Channels for Your Brand

Choosing the Best Social Media Channels for Your Brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, and LinkedIn. You

How to Pick a Color Scheme for Instagram

How to Pick a Color Scheme for Instagram

Instagram is an excellent social media platform for showcasing visual content, but when you scroll through an individual’s profile, you find something more — you find that the people and businesses are telling a visual story. Here’s how you can, too. When scrolling through Instagram, one thing you might notice

Instagram Stories

Why You Should Be Excited About Instagram Stories

We’ve got a new player in the social media arena, and we want to break down just how it can affect your business’ social media marketing efforts. What It Is: Instagram Stories, a new Instagram-specific feature that was introduced just this past week, is similar in concept to a Snapchat