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Tag: internet marketing strategy

We're In a Mobile World

Staying Relevant in an Increasingly Mobile World

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. As the social and technological world

How to Run Facebook Contests

How to Use Facebook Contests to Create Buzz for Your Business

If you keep up with social media and its current trends, you’ve likely noticed that hosting contests are a highly effective way to engage an audience. And, for most businesses, Facebook tends to be the best platform to use since that’s where you’ll capture the largest percentage of people. In

Why No One Likes Your Brand

Why No One Likes Your Brand

1. You post for the wrong reasons If you ask me, whoever coined the term, “consistency is key,” kind of knew what they were talking about. Oftentimes, a successful social media strategy is based on consistency. Being the self-aware “Type A” individual that I am, no one understands more than

The Cobbler's Children

The Cobbler’s Children with No Shoes

It is remarkably easy to tell small businesses that they have to take their marketing seriously.  The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business.  However, it is surprising how many marketing companies fail to promote themselves

The Secret to Good Web Copy

The Secret to Good Web Copy

Yes, I am going to reveal my secret for writing effective web copy. It is the single most important thing you can do for your web site, whether you’re looking at it from an objective point of view as a consultant, from an SEO point of view, or if you

What is Content Marketing?

What is Content Marketing?

Traditional marketing.  Digital marketing. Email marketing. Search engine marketing. Internet marketing.  And now content marketing?  It seems the entire category of marketing is being divided up and categorized and recategorized every time you turn around.  But content marketing is a very simple premise and one that has been around for

3 Goals All Digital Marketing Campaigns Need: Effective Branding

3 Goals All Internet Marketing Campaigns Should Have: Part 2

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 2: Effective Branding There’s a process in TV

Cohesive Strategy in Digital Campaigns

3 Goals All Internet Marketing Campaigns Should Have: Part 1

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 1: Cohesive Strategy Effective digital strategy comes from