Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. As the social and technological world
Twitter, Facebook, Pinterest, Instagram, Snapchat, Tumblr, Reddit…where in the world do you even begin? You want to get the word out about your business, find your target audience, get them to love you, build an empire, figure out how many licks it takes to get to the center of a
If you keep up with social media and its current trends, you’ve likely noticed that hosting contests are a highly effective way to engage an audience. And, for most businesses, Facebook tends to be the best platform to use since that’s where you’ll capture the largest percentage of people. In
1. You post for the wrong reasons If you ask me, whoever coined the term, “consistency is key,” kind of knew what they were talking about. Oftentimes, a successful social media strategy is based on consistency. Being the self-aware “Type A” individual that I am, no one understands more than
It is remarkably easy to tell small businesses that they have to take their marketing seriously. The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business. However, it is surprising how many marketing companies fail to promote themselves
Yes, I am going to reveal my secret for writing effective web copy. It is the single most important thing you can do for your web site, whether you’re looking at it from an objective point of view as a consultant, from an SEO point of view, or if you
Traditional marketing. Digital marketing. Email marketing. Search engine marketing. Internet marketing. And now content marketing? It seems the entire category of marketing is being divided up and categorized and recategorized every time you turn around. But content marketing is a very simple premise and one that has been around for
There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity. This will be a series in three parts as each goal is important in its own way. Part 2: Effective Branding There’s a process in TV
There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity. This will be a series in three parts as each goal is important in its own way. Part 1: Cohesive Strategy Effective digital strategy comes from
