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Tag: Internet Marketing

Set It & Forget It: PPC Facts and Myths

Managing pay-per-click campaigns outwardly seems like a digital marketing task that you don’t necessarily need to watch like a hawk. And for many business owners and directors with tasks piling up one by one, this notion is very appealing! But once you get the bird’s eye view of how PPC

From Mockup to Launch: Apex Custom Furniture

It’s another launch day here at Smarter Searches! Today’s launch is for Apex Custom Furniture, a luxury RV furniture designer based here in Knoxville. The Project Apex is a family-owned and operated business that was established in 2018. The Cox family has over 100 years of combined experience in the

Content Marketing Strategy Tips for 2022

As CEO of a digital marketing agency and adjunct professor of marketing at the Haslam School of Business, content marketing is one of my most commonly discussed topics. It often needs to be “demystified” because so many things fall under the content marketing umbrella – social posts, blogs, websites, microsites,

Low cost digital marketing solutions

Lower Cost Digital Marketing Solutions

Smaller local companies and startups often look for ways to cut costs more than the mega corporations everyone knows about, but no matter what size your business is, saving money is always a good idea. One great area of business to save in while also investing back into your company

The six types of content marketing

The 6 Types of Content Marketing

If you’ve landed on this post, I’m assuming a few things about you. Number One: you might be new to the world of marketing. Number Two: you’ve been searching for a more straightforward answer as to what exactly content marketing is. Or Number Three: you need help getting your business’s

National internet day

National Internet Day

National Internet Day is celebrated each year on October 29th. In 2021, it almost seems silly that we would dedicate an entire day to something that is such an essential part of our daily lives. Not too long ago, the internet did not have the presence in our lives that

First impressions of SEO and PPC Google Ads

SEO and PPC: First Impressions

Whether you’re an industry veteran or a recent graduate (like me), jumping into a new field or job can be daunting, especially if it’s focused on the ever-changing internet. I’m Kassidy, Smarter Searches’ newest Marketing Assistant! Graduating two months before the COVID-19 pandemic put a damper on my hopes of

A Guide to Instagram's Community Guidelines

A Guide to Instagram’s Community Guidelines

Now that we’ve evaluated why the web is full of trolls and everyone on the internet is so angry, and we’ve gone through the top tips for handling web hate, I wanted to go into the details of managing InstaHate if it comes your way. There are Terms and Conditions

Instabullying: The Darker Side Of Social Media

InstaBullying: The Darker Side of Social

AKA TROOOOOLLLLLLL in the dungeon (if you’re a Harry Potter fan) Social media is a beautiful evolution in engagement – a convenient mechanism to share with friends, meet new people, stay in touch across distance, share milestones, celebrate good news, and receive support in bad news. I have been an

Small Town Business Survival Tips

#ShopSmall: Small Town Business Survival Tips

Opening and operating a small business in a small town can be risky. With concerns of low traffic volume, low population income, and a limited target market, it seems unrealistic to try. In fact, many don’t. For the few that do take the risk, we applaud you and hope your