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Tag: internet marketing

A Guide to Instagram's Community Guidelines

A Guide to Instagram’s Community Guidelines

Now that we’ve evaluated why the web is full of trolls and everyone on the internet is so angry, and we’ve gone through the top tips for handling web hate, I wanted to go into the details of managing InstaHate if it comes your way. There are Terms and Conditions

Instabullying on Social Media

InstaBullying: The Darker Side of Social

AKA TROOOOOLLLLLLL in the dungeon (if you’re a Harry Potter fan) Social media is a beautiful evolution in engagement – a convenient mechanism to share with friends, meet new people, stay in touch across distance, share milestones, celebrate good news, and receive support in bad news. I have been an

Small Town Business Survival Tips

#ShopSmall: Small Town Business Survival Tips

Opening and operating a small business in a small town can be risky. With concerns of low traffic volume, low population income, and a limited target market, it seems unrealistic to try. In fact, many don’t. For the few that do take the risk, we applaud you and hope your

How to Build Your Online Portfolio

How to Create a Successful Online Portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general,

4 Steps to Get Your Company to Support SEO

As told by 80’s songs… SEO is that one thing everybody needs but doesn’t necessarily know that they want.  I saw this when I was an in-house digital marketing manager and see it all the time at the agency level. It’s worse when you hit that wall where one person

Questions to Ask Your Digital Agency

Everyone around the office loves when I get going into one of my rants.  I rant about lots of things.  I rant about shady SEO companies using black hat techniques.  I rant about people that have social media pages but don’t actually use them.  I rant about ugly, ineffective websites.

Transparency in the Client/Agency Relationship

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Transparency is a major buzzword in agency life. It is imperative that an agency accurately represents its clients and that they know exactly what the agency is working on, what it is costing them, and what the plans are at each step of

The Cobbler's Children

The Cobbler’s Children with No Shoes

It is remarkably easy to tell small businesses that they have to take their marketing seriously.  The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business.  However, it is surprising how many marketing companies fail to promote themselves

Understanding Social: LinkedIn

Understanding Social Media: LinkedIn

If you’re in business and, most especially, in B2B, you need to consider a presence on LinkedIn.  Think of it as Facebook but largely for businesses.  There are two main aspects to consider on Linked In: your personal profile and your company page profile.  Your personal profile is like a

Growing Your Business With Social Media

Growing Your Business with Social and Other Media

Join Smarter Searches, the Town of Farragut, and the Farragut Business Alliance in a FREE workshop on growing your business with social media. Some of the things we’ll be discussing: public relations online marketing the benefits of cross promotion going through case studies best and worst practices in social media