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Tag: marketing tips

4 Ways to Reach Gen Z in 2018

Staying In The Loop: 4 Ways To Reach Generation Z in 2018

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, those born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025.

Real-Time Marketing

Real Time Marketing: When Cute Animals Attack

In a political climate characterized by divisiveness and aggressive social media posts – mixed with a healthy amount of “fake news” and “alternative facts,” there is one thing – and one thing alone – that unifies people, that brings people together, and on which all humans can agree. Baby animals

Genuine Marketing: A Case Study Featuring Cereus Bright

Knoxville’s Rhythm n’ Blooms 2015 Music Festival is over…and I’m having withdrawals. That is, withdrawals from live music, extremely talented musicians, and the energy of this fun, intimate festival…and I almost didn’t go! On April 10, 2015, my husband and I made the last-minute decision to buy our tickets, hop