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Tag: ppc ads

Leverage the Power of PPC

Leverage the Power of PPC to Improve Your Web Presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet, as of May 2017. So no matter what industry you are in, or how niche it

Why You Should Use PPC Advertising

Why Your Company Should Be Using PPC

The year is 2016, and surprisingly, some businesses still don’t see the value of using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and gain new

The Dangers of DIY Search Engine Marketing

Anyone can do their own taxes.  But that doesn’t mean anyone should. Any person can sell their own house.  Rarely does this lead to better outcomes than if a realtor listed it for you, though.  In a similar fashion, Google has made the AdWords interface easy to understand and work

Negative Keywords: Keeping the Bad Guys Out

Keep the bad guys out. I know that sounds elementary, but it’s not always taken into consideration. We do most everything in our power to keep ourselves safe, but sometimes we slip. You forget to lock your car door. You get lost in an unfamiliar (and not so desirable) neighborhood.

We’re People, Not Robots

I read an article by Kevin Klein over at PPC Hero that really resonated with me, and I figured I would elaborate on the topic with you. I find this post to be especially relevant around the holidays, when everything is a little more sentimental, heartfelt, and personal. Before I

The Effectiveness of PPC Advertising

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] PPC Advertising Effectiveness – A Defense of PPC Spending I’ve heard from several potential clients “I don’t like PPC – I feel like I’m just throwing money away.”  I can’t begin to enumerate just how much I hate hearing this, especially since I’ve