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Tag: PR

How to Make your Writing Newsworthy

How to Make Your Writing Newsworthy

Businesses often have upcoming events, news, or changes in the company that they want to share with the media. The problem, however, is how to convey the message to the media. This is where a lot of communications specialists and public relations professionals get a bad wrap. If you’re sending

Dos and Don'ts for Crisis Communication

Communicating in a Crisis: Do’s and Don’ts

Do: Tell the Truth As we like to say in the world of Public Relations, “Tell the truth, tell it all and tell it fast.” This is simple to remember and cute to rattle off in a blog post, but it is rarely done and even more rarely is it

Adding Dynamic Content to Your Site

How to Add Dynamic Content to Your Site

If you are researching search engine optimization, you’ll see constant repetition of the importance of content. Good, quality, valuable content.  This is an irrefutable fact.  If you want to be ranked in the search engines and, more importantly, convert visitors to customers or subscribers or leads, your content absolutely must