Skip links

Tag: search engine marketing

Improving PPC Ad Performance with Reports

When it comes to ad performance, there are several ways you can tackle optimization. One way that often gets ignored is utilizing reports to analyze data. I’ve been known to forget this tactic, and simply leave it to the interface or other platforms to determine what’s effective in my campaigns.

The Dangers of DIY Search Engine Marketing

Anyone can do their own taxes.  But that doesn’t mean anyone should. Any person can sell their own house.  Rarely does this lead to better outcomes than if a realtor listed it for you, though.  In a similar fashion, Google has made the AdWords interface easy to understand and work

Questions to Ask Your Digital Agency

Everyone around the office loves when I get going into one of my rants.  I rant about lots of things.  I rant about shady SEO companies using black hat techniques.  I rant about people that have social media pages but don’t actually use them.  I rant about ugly, ineffective websites.

Negative Keywords: Keeping the Bad Guys Out

Keep the bad guys out. I know that sounds elementary, but it’s not always taken into consideration. We do most everything in our power to keep ourselves safe, but sometimes we slip. You forget to lock your car door. You get lost in an unfamiliar (and not so desirable) neighborhood.

The Keyword Cleanse

Lately, I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think

We’re People, Not Robots

I read an article by Kevin Klein over at PPC Hero that really resonated with me, and I figured I would elaborate on the topic with you. I find this post to be especially relevant around the holidays, when everything is a little more sentimental, heartfelt, and personal. Before I

Don’t Get Left in the Holiday Dust

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] I bought my mom’s Christmas gift a week ago, a couple days into October. Why, you might ask? To get it over with. I’d rather get Christmas shopping out of the way so I can enjoy the holidays rather than stress over them.

Common PPC Myths

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Myths about PPC (pay per click advertising) abound. I’ve heard almost all of them in the last nine years – and in some cases, at some points, the myths may have been true.  As of 2014, though, each of these myths has no

Blog cover for "What is PPC? Benefits of PPC Advertising"

What is PPC?

When I meet with small business clients, I frequently find that I have to explain more about what pay per click advertising is and dispel a few myths about how it works, more so than many other aspects of digital advertising.  Since many of these questions come up on a

Segmenting Your PPC Channels

Segmenting Your PPC Channels

How we search and how we frame our queries varies significantly based on where we are when we’re searching.  For instance, when I’m conducting a mobile search on my iPhone, the keywords I use are typically shorter because it isn’t easy to type four and five word keyword strings in