We all know that social media isn’t going anywhere. I’ve been working on a ton of proposals lately, and when I do that, I always evaluate a potential client’s social media presence. What are they posting, how frequently, what types of content do they share, are they creating or curating?
1. You post for the wrong reasons If you ask me, whoever coined the term, “consistency is key,” kind of knew what they were talking about. Oftentimes, a successful social media strategy is based on consistency. Being the self-aware “Type A” individual that I am, no one understands more than