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Tag: video marketing

Is IGTV the Next Big Thing?

Is IGTV the Next Big Thing?

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that

Digital Marketing: A Recipe for Success

Digital Marketing: A Recipe for Success

  Unless you’ve always been a mad scientist in the kitchen, recipes are a great way to learn how to make food, combine spices, and satisfy your inner foodie. As someone who likes to learn something from the most basic starting point, I can appreciate the simplicity in following the

The True Value of Video Marketing

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of recent, compelling evidence to suggest that online video marketing should be the highest priority in your marketing strategy. They say a picture is worth