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Tag: website contrast

Backgrounds and Value

Backgrounds and Value: How to Create Rest and Depth

To avoid overwhelming the viewer on websites and marketing materials, it is important to give the viewer’s eye an area to rest, such as small empty spaces, appropriate spacing between text and photos and avoiding busy backgrounds. This will also help balance any energized or bright colors and photos, making the viewing experience comfortable. Furthermore, a variety of values will help more the viewers eye around your page, in and out of energetic and restful spaces.