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The Emotions Behind Color

As stated in one of our previous blogs, Brain Power: Psychological Insights to Improve your Marketing, understanding your audience is one thing – but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. The psychology of color, specifically, as it relates to persuasion and emotions, is one of the most interesting aspects of marketing. Looking to rebrand your business or change the color of your Instagram aesthetic? Check out the infographic below to find out just what emotions our color choices evoke.

Color psychology chart demonstrating consumer emotions in marketing.