Minimalism is a design movement in which artists and designers eliminate non-essential forms, features, or concepts in an effort to expose the essence or identity of a subject.  Minimalism can also be considered any design or style that uses the simplest and fewest elements necessary to create the maximum effect.

While this verges into a subjective aspect and most definitely a current trend, many beautiful and effective websites use the ideas of minimalism in their design. Business names, logos and navigation bars are easy to locate. Pictures are large, crisp and intriguing. Text is clean, sticks to a minimal amount of fonts, and is modern yet minimalist (nothing too fancy or stylized). Basically, these pages have a few focal points that are easy to find, view and read, and they lead you to clicking links where the viewer can get more information. These sites communicate their purpose almost effortlessly.

However, no one really wants or should have a purely minimalist site. Plenty of content is necessary for obvious reasons and personal style should exist in order to maintain a uniqueness to your business. A truly minimalist design would eliminate all decoration, but without this individuality, websites and businesses would become easily forgettable for first-time viewers and boring for everyone. Fun details and embellishments, when kept in check, portray the business’ personality, and that should always be maintained. A great thing to think about is how to use elements of minimal style in your favor and how it can make points of interest and navigation more prominent, creating a lasting impression for your viewers.

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