Every element of design helps dictate this content-related conversation with viewers and customers. Websites are visual and the ﬁrst introduction and subsequent visits to your business’ site need to tell a story of who you are, what you sell, and why they should consider your business over others. Sites that appropriately convey their messages in every way possible, with text-content, photos and design choices, tend to create more customers because they show and tell that they are a well organized, thoughtful company that embodies their philosophy, product, or service.
- Does your site convey your subject matter?
- Does it show the essence of your business?
- Do all of the choices made for your website make sense and convey your business, product or service
- Furthermore, do these visual choices make you excited about your own business?
Professional photos are an easy way to convey content. The most important thing to remember here is that these photos need to be professional looking. Images should be crisp and focused, well-lit and with balanced light and bevisually engaging. Supplemental design choices, such as backgrounds, text, texture, etc fall more into concepts in design. Check back for Part II, dealing more with Concepts.