Social media grows as a means for consumers to connect with brands every single day. According to a recent report by Sprout Social, 44% of consumers showed increased personal use of multiple social media platforms. The ways and reasons that people connect with brands vary in many ways, from tagging a brand in their Instagram post raving about how much they love the product to complaining on Twitter about the service they received at a store. Because the ways and reasons that people connect vary so drastically, it is increasingly important for brands to pay attention and act.
Social listening is the act and process of monitoring social media and overall online presence. Social listening is not only keeping track of what consumers are saying about your brand, but it is also about responding to consumer inquiries, comments, and complaints.
Social listening is beneficial in a number of ways, but primarily it makes customers and consumers feel recognized and that their opinion is valid and addressed. This leads to a more positive brand perception, which can (and likely will) turn into sales.
Another benefit of social listening is that it can allow your business to discover important customer feedback, as well as ideas and suggestions for new products, services, or features. By monitoring your brand mentions on social media, you may notice a trend in suggestions for something your current offering is missing, which could be holding back your sales. Social listening can be a great, inexpensive tool for consumer research.
Nearly every benefit of social listening can have a positive effect on sales, either directly or indirectly. There are a number of tools and platforms that offering social listening to monitor your brand’s presence on social media. Many tools can even track specific keywords, competitors, and mentions of your brand without the @.
Every business, regardless of size, can benefit from social listening as it allows your customers to feel connected and valued by your business, which has a high chance of increasing your positive brand perception and sales. At Smarter Searches, we offer a number of solutions for social media and reputation management for your business. Contact us today to learn more about our digital solutions.