Back in July 2019, Google released an algorithmic update called mobile-first indexing. This advanced SEO practice pertains to Google’s prioritization of indexing the mobile version of content first. Previously, the desktop version was at the top of the list, so what changed, and what does this mean for SEO?
Well, like most everything, consumer habits changed!
Most searches on Google now come from mobile devices, which is no shock. But, as we know and have discussed many times, indexing, along with other elements, is how search engines, in this case, Google, determine how content ranks in search engine results pages (SERPs) which is exactly why you should care.
If the content you and your team have meticulously crafted for your website isn’t mobile-friendly, the bad news is that it won’t be ranking highly.
However, there is some light at the end of the tunnel! There are ways to optimize current published content for reindexing. Let’s start with a few key questions that will help you determine where your problems may lie:
Does your page load quickly?
Are there too many large photos, and are you using lazy load?
Are there different headings and subheadings for easier navigation?
Is your linking structure clear and organized?
What length is your content?
Answering these questions will show you whether your site speed is the problem or if it’s how your content is structured. Then it’s time to get to work! Revisiting, restructuring, and revising your old content is not illegal!
Our pro tip is always to edit site content on a mobile view if your platform offers it; WordPress’s WP Bakery and Squarespace, and Shopify offer this benefit! If you’re interested in reading more about mobile-first indexing and some pro tip for optimizing your website, read Google’s best practices article here. We understand that not everyone is a web developer or digital marketing wizard, though. That’s where agencies like Smarter Searches come in! Feel free to call us or submit a contact form to see if your website is suffering from mobile-unfriendly content.