Twenty years ago this wouldn’t be celebrated. Ten years ago this wouldn’t be celebrated. But, in 2019, World Social Media Day is a big deal. We’d be willing to bet that every person who reads this uses social media daily. Do you know why we’d wager that?
Over 100 million people around the world use Twitter every single day. Over 500 million people use Instagram daily. And more than 1.5 BILLION people – yes, billion with a B – log onto Facebook at least once a day.
Those numbers are just the beginning. We are in the technology age where everyone wants to be connected. Social media allows that to happen. I mean, it’s called “social” media for a reason. It’s entertaining, it’s informative, it’s how we connect with other people and brands, and it’s how we learn more. While we love using social media for personal reasons and keeping in touch with old friends, family members, etc., we’re going to take a look at how social media impacts businesses today.
Social media marketing is a big part of what we do at Smarter Searches. We connect our clients to their customers and we help them deliver their messages – no matter what that may be. We realize that social media is constantly changing and it is insanely important to stay up to date with those changes. We do that so our clients don’t have to. We know the ins and outs of Instagram’s algorithm, the ever-changing back end of Facebook, and the updates and modifications Twitter experiences. The best part is – much like the Kardashians, we love keeping up with it. It’s fun when something new happens. It keeps us on our toes and we are constantly learning so that we can provide our clients with the best of the best.
Businesses today cannot survive without social media. It’s a direct and immediate way for customers to interact with their favorite brands or each other. And let’s face it, in today’s internet world, everything needs to be fast. If your pizza is going to take an hour to get delivered, looks like we’re Uber Eats-ing tacos that will be there in 30 minutes instead. You get the point? Speed matters. Social media matters.
That’s why it is so important for brands to have a good social presence. Millennials will check your social media accounts and they will make split-second decisions based on what they find. It doesn’t matter if your company is B2C or B2B, your social media presence will play a major role in the initial thoughts of your consumers. That’s why we enjoy what we do for our clients. We are the first thought their customers have. We build the initial interest. Once the initial interest is found, we retain it by delivering their message to their specific customers. We love being able to provide that.
Make sure you celebrate the day by posting, commenting, or engaging with your favorite brands; and, if you want to take your business’ social media presence to the next level, contact us to get started. What is your favorite social media platform? Facebook, Instagram, Twitter, Pinterest, something else? Let us know in the comments.