ad copy testing for ppc campaign optimization

If you’re working with PPC, ad testing is an inevitable part of campaign optimization. One of the worst things you can do is build a campaign and let it collect dust. One of the best practices Smarter Searches enforces is trying out various types of ad copies to see what resonates with our audiences. It…

marketing profs take 10

Boosting your online visibility can be a snap with pay-per-click (PPC) advertising on platforms like Google AdWords and BingAds. But to really stand out from the crowd, it’s important to differentiate your ads with copy that increases clicks and drives conversions.  In this 10 minute lesson from our CEO, Courtney Herda presented on MarketingProfs.com, you’ll learn…

If you are researching search engine optimization, you’ll see constant repetition of the importance of content. Good, quality, valuable content.  This is an irrefutable fact.  If you want to be ranked in the search engines and, more importantly, convert visitors to customers or subscribers or leads, your content absolutely must emphasize quantity and quality.  Not…

Since you can now target mobile devices separately in search engine marketing campaigns, I have had the opportunity to test multiple aspects of what makes a campaign successful and in many cases, there are significant differences between mobile and desktop searches.  Consequently, the optimization process is also quite different.  Take a look at some of…

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