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It’s Called “Social” For a Reason

Social Media

Using quality, genuine interactions to form connections.

If you’re calling it “The Facebook,” please just call us. Social media marketing is intentional, interactive, and collaborative marketing that meets users on their preferred platforms. Social media marketing is pertinent to the survival of modern businesses because it presents a wealth of opportunities for customer interaction in a direct and immediate way.


Social media marketing knows no limits. As a Knoxville-based digital marketing agency, we have run successful social media campaigns in East Tennessee, Nashville, Kentucky, Florida, California, and beyond. When it comes to social media marketing, it’s important to know that your physical location only determines so much; your online presence has the potential to change your goals and business completely.


Social media is an important part of today’s world, presenting a wealth of opportunities to interact with your customers in a direct and immediate way. Not all social media sites are made alike, so you need to be able to gauge which ones to use and how to leverage them in sales, branding, marketing, and lead generation. We also extend the scope of our services to include blogging strategies, blog content creation, brand review, reputation management consulting, and social media monitoring strategy.

Beyond a Facebook Post

Our social media marketing strategy involves page creation or optimization on any of the major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Pinterest) and fully-managed posting to your accounts – posting, commenting, responding, and organizing your social presence to ensure optimum results.


Drive traffic to your events, contests, social media pages, and website through customized social media marketing packages. We increase your brand reach and customer relationships to create viable content with social media marketing campaigns that match your needs and your budget. Let us help you build your brand with social media! All custom services are priced based on consultation.

We can help you develop comprehensive social media strategies utilizing multiple platforms, based on your own goals and objectives within the community.

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How We Do It

Facebook Advertising

We know Facebook Advertising is key to building a loyal fanbase. That’s why we work to attract quality fans by segmenting interest, behavior, age, and more. We use dynamic paid search tactics to reach your ideal audience with promoted social media posts and A/B testing with various creatives to see what works best for your brand.

Facebook Contest Development + Management

When running Facebook contests and promotions, we like to get to know YOUR audience and YOUR brand. We take the time to understand the message you’re trying to convey and put you in touch with your ideal customer. By being familiar with the ever-changing social media industry, we use promotional tactics such as building buzz, making contests shareable, and executing the message across multiple social media networks.

Facebook Event Promotion

We create Facebook events that are professional, clean, and a reflection of your brand. By putting relevant information in front of your invitees, we make it easy for people to find what they’re looking for. We prioritize the specifics about your event in a way that’s seamless and comprehensive while adding photos that mirror your personality. Don’t sweat the small stuff. Let Smarter Searches organize your next Facebook event.

Instagram Posting

As an award-winning Instagram marketing agency, our approach to the ‘Gram is innovative, fresh, and most importantly, effective. We establish an aesthetic, thoughtfully research hashtags, and build followers on Instagram that thrive on all things bright and beautiful. Regardless of your industry, with our winning Instagram solutions, you can be confident your brand aesthetic is in the right hands.

Take a Look at Some of Our Social Media Marketing Success!

Woman reading a book in her windowsill

Online Book Retailer

4,783% increase in engagements
Organic reach more than 50,000
Dentist examining a patient's teeth at her appointment

Dental Studio

350% increase in engagements
60% increase in comments
Friends sitting and talking together


625% increase in impressions
370% increase in reactions

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