Unparalleled Expertise for Meaningful Results
Pay Per Click Advertising
Bringing Customers and Businesses Together
PPC is effective at bringing businesses together with their customers by allowing them to interact inside the search process in an immediate way. One of the greatest benefits of pay per click advertising is that it delivers clicks as soon as campaigns begin, providing instant exposure while long-term strategies, like search engine optimization, continue to take root and grow. Furthermore, it’s one of the only marketing platforms where the customer takes the initiative to begin their dialogue with you, by entering their search parameters in a search.
Smarter PPC. Period.
Our pay per click management services focus on customization – your business is unique and so is your search campaign. Smarter Searches is a certified partner for both Google AdWords and BingAds and will work with you on proper resource allocation among the search engines.
Our PPC management skills are unparalleled, offering close to fifteen years of experience in paid search and featuring accounts with click-through rates that average more than 250% higher than the national average. We bring qualified traffic to your Web site with our custom keyword lists, ad copy, multivariate testing strategies, and more. If you have questions about working with third parties with your Google AdWords account, please read more about it here from Google. We comply with all policies regarding client information, reporting, and encourage all our clients to understand the process of using a third party AdWords provider.
PPC Ads take up the best real estate on the most popular search engines – taking up 85% of the space before you scroll.
How We Do It
All of our search engine marketing campaigns begin with goal-setting consultations. We want to know what are you hoping to achieve– is it lead generation? Branding? Sales and e-commerce? Increasing foot traffic to your store? Growing your newsletter list? Each of these goals demands a slightly different approach and our initial discussions ensure that we are bringing the highest quality traffic to your site in order to meet your business’s needs.
Built From Scratch
We select the most relevant and searched keywords that apply to your business, products, and services after careful research using information from our client meetings, a variety of specialized online tools, and our own experience. We constantly monitor our keyword choices to ensure that they are always relevant. We set up our campaigns with highly specific ad groups, test multiple ad copy variations, and apply various targeting mechanisms to make sure your PPC campaigns are targeting the right audience at the right times in the right places to give you the right results.
The end result of all our testing is that we select the best ad options to run more frequently, eliminate keywords that convert poorly, and incorporate best practices that work for your company. There is no timeline on our optimization process – as long as you’re a client, we continue to work on your campaign and continue to adapt to the evolving search landscape.
We will test and test and test some more until we get it right. And even then, there’s always room for improvement. Whether we’re testing ad copy variations against each other, keyword match type options, or ad groups with various extensions, we use evidence-based approaches every time we make changes to the campaign. Between analytics, conversion codes, and URL tagging, we ensure we have as much data as possible and that we are using it to its full advantage when we act.
Our company is certified as a Google partner and a BingAds certified partner. We have accreditation in Google Display Advertising, Reporting and Analytics, Search Advertising, Shopping, and Video Advertising. By ensuring that your accounts are built by certified individuals within a certified company, you know your accounts are being taken care of by specialists with the most up-to-date knowledge and best practices to make your account successful. We are also members of the Search Engine Marketing Professionals Organization (SEMPO).
Audits + Consulting
Sometimes a PPC account is already reasonably successful, but it needs an expert’s opinion to ensure that settings are up to date, best practices are being used, and to provide ideas for PPC campaigns or ad groups that haven’t been thought of yet. In light of enhanced campaigns and the frequent interface changes, it’s more important than ever to ensure that your account meets all the requirements to be successful. We provide PPC audits and consultation services for your existing AdWords and BingAds campaigns. These services include our proprietary 50-point auditing worksheet and a PPC summary report for you to keep.