Meaningful experiences for every user
From Consultation to Implementation
The more people like your website, the longer they’ll stay. The longer people stay on your website, the more likely they are to click on web pages and spend money in your online store (or view your services or call your business!). Your website should be a digital representation of your business and should convey a seamless transition between your online and offline channels. It should be as functional as it is beautiful. We want your business to look like, sound like, and feel like your business, even in cyberspace.
A Smarter Web Design Process
When you choose the right web design company, your website transcends the digital space and becomes more than a website – it becomes an experience. Our focus as a Knoxville-based digital marketing agency centers around creating useful, creative, and beautifully-packaged web designs and website content. We know what the right web design project can do for a company, so this is how we approach any web design project.
When you look to Smarter Searches for a smarter website design, you get more than a website. What you get is full search engine optimization, social media integration, content management integration, ADA-compliance, reliable hosting, and holistic optimization of your web presence. You get a seamless embodiment of your business, whether it is as a brick and mortar retail store, as a service professional, or something else entirely. We create and promote websites that function as an interactive, online sales tool that you’re proud to send your customers to.
Our core competencies stretch from client-facing web design to video-heavy portfolio sites to e-commerce websites and subscription-box sites. In every case, we focus on your users, your customers, and your clients, and design content that will enhance, entertain and educate. Regardless of what you’re looking for in your web design, our team has the ability to help you realize your vision, whether it’s a brand new website or a redesign of an existing website.
How We Do It
Research + Planning
We start by brainstorming the look and feel of your website, including fonts, colors, logos, image choices, and content. We think about what your customers are looking for, how we can optimize their experience, and make sure everything works – every time. Every project begins with our unique three-step process: web design mood board (for inspiration), website sitemap (for SEO and content purposes), and a home page mockup (for approval on style, design, and functionality).
Design + Create
We organize the structure of your site from navigation to sliders to layout to content. We create any missing content and begin implementing our master plans to create a beautiful, functional, and most of all – EFFECTIVE website. Our focus is always on what is going to work most effectively for your audience, so we spend a lot of time before we begin building your website researching personas, understanding how your audience digests content, and how we should structure your website given your products, services, and competitive advantages.
Test + Implement
Responsive web design is incredibly important in today’s mobile-first search environment. Mobile searches have outpaced desktop searches since 2016, so every website we build is set up to work just as beautifully on a phone as it is on a desktop and an iPad. In order to accomplish that, all websites are rigorously tested on multiple devices, browsers, and locations.
Support + Optimize
The way our payment structure works is that we are paid 50% down and 50% when our client is happy. Not when we think we’re done, but when the client has officially signed off on the work we’ve done and feels confident that the site we built is an accurate reflection of their business. We’re that confident that you’ll like the finished web design.
After website launch day, we’ll reach out to you to schedule your complimentary, hour-long website training. Your designer will teach you how to use your new website, show you how to edit content, and answer any questions you may have so that you feel comfortable and confident when making changes to your website.
See our latest websites + design thoughts