From Consultation to Implementation

The more people like your site, the longer they’ll stay. The longer people stay on your site, the more likely they are to click and spend. Your web site should be a digital representation of your business, and should convey a seamless transition between your online and offline channels. We want your business to look like, sound like and feel like your business, even in cyberspace.

A SMARTER WEB DESIGN PROCESS

When you choose the right web design company, your website transcends the digital space and becomes more than a site – it becomes an experience.

Our basis as a marketing agency focuses around creating useful, creative, beautifully packaged content, so that remains our focus when we build or work on any web site.

When you look to Smarter Searches for a Smarter web site, you get more than a web site. What you get is full search engine optimization, social media integration, content management integration, and holistic optimization of web presence. You get a seamless embodiment of your business, whether it is as a brick and mortar retail store, as a service professional, or something else entirely. We create and promote Web sites that function as an interactive, online sales tool that you’re proud to send your customers to.

Our core competencies stretch from client-facing websites to video-heavy portfolio sites to e-commerce websites and subscription-box sites. In every case, we focus on your users, your customers, your clients, and design and content that will enhance, entertain, and educate.

Regardless of what you're looking in website design, our team has the ability to help you realize your vision, whether it's a brand new site or a redesign of an existing website.

How we do it

Plan & Research

Our team gets together and brainstorms the look and feel of your site, including fonts, colors, logos, image choices, and content. We think about what your customers are looking for, how we can optimize their experience, and make sure everything works – every time. Every project begins with our unique three-step process: mood board (for inspiration), sitemap (for SEO and content purposes), and a home page mockup (for approval on style, design, and functionality).

Test & Implement

Responsive website design is incredibly important in today's mobile-first search environment. Mobile searches have outpaced desktop searches since 2016, so every website we build is set up to work just as beautifully on a phone as it is on a desktop and an iPad. In order to accomplish that, all sites are rigorously tested on multiple devices, browsers, and locations.

Design & Create

We organize the structure of your site from navigation to sliders to layout to content. We create any missing content and begin implementing our master plans to create a beautiful, functional, and most of all – EFFECTIVE site. Our focus is always on what is going to work most effectively for your audience, so we spend a lot of time before we implement your site researching personas, understanding how your audience digests content, and how we should structure your site given your products, services, and competitive advantages.

Support & Optimize

The way our payment structure works is that we are paid 50% down and 50% when our client is happy. Not when we think we’re done, but when the client has officially signed off on the work we’ve done and feels confident that the site we built is an accurate reflection of their business. We’re that confident that you’ll like the finished product.

Is your website thinking smarter, working smarter, and looking smarter?

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Our Portfolio

We understand that digital marketing can be confusing and overwhelming. Which is why we help you choose your products with care so that they meet your needs and help you connect with your audience effectively AND affordably.

Click on one of our recent Case Studies below to see this strategy in action.