12 days of Christmas digital marketing from Smarter Searches

On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices alone (a record 36.9% of…

5 ways to improve your SEO strategy

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart decision to work on improving your website’s SEO,…

SEO link building is extremely important - find out what links are, what purpose they serve, and ways that you can add useful links to your website and boost your SEO efforts in an entirely white-hat, legal way.

In SEO, the word “link” gets thrown around a lot. Backlinking, internal and external links, and no-follow links are all commonly said when describing link building. But what exactly is link-building and why is it important to your website? Links play a big role in determining how well your site will rank in the search…

Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

backlink tips for your business

Backlinks: What Are They and Why Do They Matter for Your Site? What Are Backlinks? A backlink occurs when another site features your linked URL or website address on their site. Their viewers can then click the link, which takes them to your site. Also known as incoming hyperlinks, incoming links, inbound links, inlinks, and…

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