Many business owners and entrepreneurs would probably agree that some weeks are much busier than others — and when they get too swamped with work and other responsibilities, social media tends to get tossed aside. If you typically brainstorm, write, and post content to your social profiles all on the same day, a random meeting…

email marketing tips on the Smarter Searches blog

Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people are inundated with email each…

Read the Smarter Searches blog to build a better email marketing campaign -- one that beats the spam folder!

Email marketing is one of those rare things in the world that is both easy and difficult simultaneously, current and outdated, effective and easy to mess up.  Some marketers have even dared to say “EMAIL IS DEAD!” Well, think about this: how many emails did you read today? How many emails did you send? How…

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