The #CuteAnimalTweetOff is a great example of successful real-time marketing. Read more in the Smarter Searches blog.

In a political climate characterized by divisiveness and aggressive social media posts – mixed with a healthy amount of “fake news” and “alternative facts,” there is one thing – and one thing alone – that unifies people, that brings people together, and on which all humans can agree. Baby animals are really freaking cute. There’s…

hashtag help for beginners

Social media is a great way to promote your business and stay in touch with fans. However, if you’re new to social media marketing, you may have missed the creation of the hashtag, a user-innovation that can lead to brilliant marketing. Understanding this seemingly small, yet integral way of communicating online will make it easier…

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