Senior Brand Manager
Lani Fort, Senior Brand Manager at Smarter Searches, is a social media and social advertising expert based in Knoxville, Tennessee. In her role, she manages our clients’ social media accounts and paid Facebook, Instagram, and LinkedIn ads across a wide range of industries. She also writes SEO-friendly blog posts and email marketing campaigns and designs marketing materials.
Lani comes to Smarter Searches with 5 years in marketing and social media experience with a nationally recognized collegiate retailer. She excels at working assertively for clients’ goals, initiates new ideas and promotes them by energizing others, and thinks quickly on her feet. A Florida native, she graduated from the University of Florida with a degree in Advertising, but we don’t hold that against her. In her spare time, Lani loves makeup tutorials, reality TV, Hallmark movies, and champagne.
DISC Profile highlights
She has a strong orientation toward getting projects completed quickly and successfully and maximizing the performance of the team in the process. She likes to maintain control over the project or system activities. She is able to project an image of openness and friendship to others, even while maintaining self-control and an ability to distance from others when necessary. She is able to think quickly on her feet and sets high operational goals for self and others and expects all involved to provide 100% effort.