3 reasons you shouldn't DIY your website design

The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular among our team. However, there was one Super Bowl ad…

why mobile friendly are necessary

Is your website mobile-friendly? It should be. Actually, it must be to survive in today’s digital market, and it’s not just because consumers are well versed at shopping on their phones and tablets…it’s also because Google says so. It’s pretty well known that the mobile revolution is here, but Google took it a step farther…

how to mix fonts in web design

Using varied fonts can boost the visual appeal of a website, as well as keep it from looking stagnant, dated, or run-of-the-mill. Along with helping the site look amazing, using the right fonts can help portray your brand’s message, your company’s identity, and the overall feel of your business. When designing a site, every design…

tips for a good digital presence

When we talk about your digital presence, I often like to refer to the 5 C’s.  Similar to a diamond’s four C’s (which every groom-to-be is forced to learn when ring shopping and promptly forgets immediately after), understanding the 5 C’s of your digital sales cycle make all the difference in the world between a…

We work with small businesses every day – our passion lies in helping the companies who make up the overwhelming majority of the business landscape and providing the digital resources that are too often unavailable to them. However, that often means we deal with websites that suck.  Now, I hate telling clients that their site…

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