The #CuteAnimalTweetOff is a great example of successful real-time marketing. Read more in the Smarter Searches blog.

In a political climate characterized by divisiveness and aggressive social media posts – mixed with a healthy amount of “fake news” and “alternative facts,” there is one thing – and one thing alone – that unifies people, that brings people together, and on which all humans can agree. Baby animals are really freaking cute. There’s…

Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

Smarter Searches' blog examines Twitter Beef

The Kanye/Wiz Twitter drama teaches us that brands must listen before they speak. Here’s the breakdown: Earlier this week, Rapper B.o.B and Astrophysicist Neil DeGrasse Tyson got into an argument about the Earth being flat (I know). Then on January 27th, Twitter imploded when Kanye West lashed out at rapper Wiz Khalifa by insulting not…

successful real time marketing

You know the feeling you get when you end up at the right place at the right time? In the digital world, the equivalent is real time marketing (RTM). It’s when you Tweet, post, or blog about the right thing — at the right time — and can sit back and watch your social engagement…

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