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Tag: branding

The Impact of Social Media on Award Show Season

The Impact of Social Media on the Award Show Season

Do you remember watching award shows such as The Oscars and Grammys and having to wait until the following day to read headlines or discuss the show with coworkers or friends? It feels like a bygone era. Social media gives us the ability and freedom to immediately voice our thoughts

Branding & Marketing Strategy Blog Graphic

Branding and Marketing Strategy in 2020

As we enter and begin the new decade, there isn’t a better time to evaluate and restrategize your branding and marketing for 2020. Now that’s not to say you should turn your entire business in a new direction, but you should never stop evolving and growing. Read a few of

Why Branding is Important for Your Business

Why Is Branding Important For Your Business?

Think about these companies: Starbucks, Apple, Amazon, Target, McDonald’s, Coca-Cola, and Nike. What do these companies have in common? Aside from being some of the most successful companies in the world, they all have exceptionally strong branding and are immediately recognizable to most consumers. You can probably visualize the logos

Building Your Personal Brand Online Blog Graphic

How to Build Your Personal Brand Online

In 2019, having a strong online brand is equally as important as having a strong brand in-person. We’ve talked about building your personal brand in the past, but this time we’re going to dig deeper into what it takes to build your personal presence – more specifically, online. What does

The Best Ways to Help Your Design Team Succeed

6 Ways to Help Your Design Team Succeed

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in our nature to want to

Building Your Personal Brand

Tips for Building Your Personal Brand

What is a brand? For one thing, it’s a word that gets thrown around quite a bit, but when you sit down to think about what it really encompasses, do you actually know? And do you know exactly what building your personal brand can do for yourself or your business?

Marketing and Game of Thrones

What Marketers Can Learn from Game of Thrones

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is

How to Use User-Generated Content

How To Use the Power of User-Generated Content

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed