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Tag: adwords

We're In a Mobile World

Staying Relevant in an Increasingly Mobile World

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. As the social and technological world

Deconstructing PPC Quality Score

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Like everything else in life, we strive for quality. High quality cars, high quality food, high quality homes. We want things to live up to our standards and expectations. We want Cadillacs, filet mignons, mansions. As it turns out, Google isn’t much different.

How to Make Your PPC Agency Happy

I spend a lot of time talking about how to choose and judge a good PPC professional, but sometimes there’s only so much we can do.  It is the job of every PPC pro to ask questions before talking about strategy for a customer – questions that, if missed, indicate

Common PPC Myths

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Myths about PPC (pay per click advertising) abound. I’ve heard almost all of them in the last nine years – and in some cases, at some points, the myths may have been true.  As of 2014, though, each of these myths has no