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Tag: influencer marketing

How Influencer Marketing Can Help Your Business

How Influencer Marketing Can Help Your Business

Within the past few years, influencer marketing has taken social media by storm.  Influencer marketing is a type of marketing that focuses on using industry experts to represent one’s brand. While celebrity endorsements have been a popular way of advertising in the past, non-celebrity bloggers are becoming more effective since

Fyre Festival Fraud: When Influencer Marketing Goes Wrong

Fyre Fraud

If you haven’t watched Netflix’s original documentary “Fyre: The Greatest Party That Never Happened,” stop what you’re doing and watch it right now. Then come back and read this blog. If you have seen it, it’s probably safe to say you were just as blown away as our team was