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ADDY’s Recap – The Roaring ADDY’s

Last week we had an amazing time at the American Advertising Awards, also known as the ADDY Awards.

The ADDY Awards are the world’s largest advertising competition with more than 60,000 entries annually. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local tier is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award—recognition as the very best in their markets.

We just celebrated the local ADDY Awards on February 29th with “The Roaring ADDY’s.” It was our best showing yet with three silver ADDY awards and four bronze citations of excellence. In the last three years, we have entered 24 campaigns or single entries and have received 23 awards for that work.

We entered new categories this year, so several of the awards were particularly exciting. Our Founder’s Dinner campaign for the non-profit A Step Ahead – East Tennessee won a silver award. This campaign included matching collateral that included an Annual Report, Save the Date card, invitation, and table cards with custom illustrations of trailblazing Tennessee women. 

Smarter Searches team at the Knoxville ADDY Awards

We also won two silvers for our website for BookCase.Club, a monthly subscription box featuring books for kids, adults, and everyone in between. One silver was for the website rebrand which included custom video, graphics, new content, and an interface that was tailored to their target audience. We also won a silver ADDY award for data-driven marketing from a form we added to the website that changes the experience and landing page based on the user’s selections. With selections that allow you to customize your recommendations by gender, reading preferences, and age, we were able to streamline the purchase process and, most importantly for our clients, increase conversion rates. 

New BookCase Club website homepage displayed on a laptop next to a red coffee mug, notebook, and glasses

Our bronze awards included recognition for websites (, collateral materials (a media kit for and our annual report for A Step Ahead), and our social campaign for A Night to Remember. The last campaign has also been recognized on the Shortlist for the US Social Media Awards, which is held in Miami at the end of March.

Graphic created for the A Night to Remember event displaying "VFL Attendees"

We’re so grateful to all our clients for the amazing work we have been allowed to create, the trust they have in us, and are already looking forward to how we can improve upon our results and grow in 2020. If you’re looking for award-winning work for your company, non-profit, or organization, contact us for a quote.