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Why Branding is Important for Your Business

Why Is Branding Important For Your Business?

Think about these companies: Starbucks, Apple, Amazon, Target, McDonald’s, Coca-Cola, and Nike. What do these companies have in common? Aside from being some of the most successful companies in the world, they all have exceptionally strong branding and are immediately recognizable to most consumers. You can probably visualize the logos

3 Ways to Leverage Pokemon Go For Business

3 Ways to Leverage Pokémon GO for Your Business

Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and

Cutting Through The Clutter

Creating Stand-Out Content Knowing What You’re Up Against According to an article on Fluid Drive Media, the average consumer sees 247 images per day and likely notices only about half of them. Just because the message crosses your so-called social media line of sight, does not mean you will notice

We’re People, Not Robots

I read an article by Kevin Klein over at PPC Hero that really resonated with me, and I figured I would elaborate on the topic with you. I find this post to be especially relevant around the holidays, when everything is a little more sentimental, heartfelt, and personal. Before I

Matching Online and Offline Channels

Matching Online and Offline Channels

Print is very different from web when it comes to marketing.  You wouldn’t necessarily think that they would be as different as they are, but just about everything from overarching strategy to the tiniest detail is often different between print and web marketing.  For example, a few of the differences