Creating Stand-Out Content
Knowing What You’re Up Against
According to an article on Fluid Drive Media, the average consumer sees 247 images per day and likely notices only about half of them. Just because the message crosses your so-called social media line of sight, does not mean you will notice it. The fact of the matter is that we simply cannot process every message that crosses our path, our brains just can’t process that many messages. We simply can not acknowledge the average 3,000 visual attacks we are presented with daily.
What You Can Do About It
So, how do you become one of the approximate 123 images a day that people actually pay attention to? Creating stand-out content is admittedly easier said than done, but it is possible. It can be hard to remember all the crucial elements for amazing content, so we created the following anagram to help you out.
Create communicative and informative content that will help you tell your audience what you want it to know. Don’t forget to be concise, informative, and eliminate superfluous information so you can retain your audience’s attention while you still have it. You don’t have a lot of time to make a big impression, so hit the ground running.
Only disseminate content that is your own and that you created. If you have to use external information, you must give credit where credit is due or face the serious repercussions of plagiarism. Do not be afraid to dance to the beat of your own drum, and don’t be afraid to take a risk and try something new and different (within reason) occasionally, because that can really pay off if implemented correctly.
Create content that is necessary for your audience. You may think you or your company has a cool idea, but it is necessary and pertinent for your audience to know? Before posting, ask yourself: is your audience going to benefit from the information you are giving it? In a sea of content, your audience has evolved to become selective and picky and it is only going to acknowledge the best of the best when it comes to content, so it is important to have a good feel for what your target audience needs to see. You have to be receptive to its needs if you want to be successful in your online content distribution.
Create truthful and accurate information. That’s really the extent of it for this one, just don’t be dishonest. Your audience will find out and you will be run out of town with pitchforks and torches, or something like that.
Create meaningful, intentional content if you want your posts to be as effective as possible.
Posting just to post is something your audience can absolutely spot, and it will annoy them. Instead, post with a purpose. What are you trying to achieve with your post? Driving traffic to your website, making a sale, informing about an event? Keep your goal in mind as you post and your intentions will likely be well-received. Keeping it simple is the easiest and hardest way to be effective. Simple content can often be some of the most powerful content, but doing simple things effectively is vastly underrated and under-utilized.
This tip tends to play off the “necessary” tip above, but goes a little further.You want to ensure your audience is going to care about what you’re talking about, and therefore notice it and acknowledge it. Ride on the wave of trend if you can but only if you can do so while still remaining on-brand.
Developing and honing in on your brand’s specific tone is crucial to creating stand-out content because it creates an element of consistency and brand identity. If you have a strong brand persona and concept of your tone of voice, you can accurately depict yourself to your clients and leads.
Creating “CONTENT” Messaging
If you stick to the anagram above, you will be creating stand-out content before you know it. If you find yourself lost or at a loss for ideas- not to worry. The team at Smarter Searches prides itself on its ability to create meaningful, effective content for local and national businesses. For help with your digital “CONTENT,” reach out to us!