Skip links

Tag: art and web design

Gestalt in Web Design

The Gestalt Principle in Web Design

Web design frequently uses a design theory called the Gestalt Principle. It means “unified whole” and refers to theories of visual perception developed by German psychologists in the 1920’s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes to achieve visual unity through the use of

Design is Not Random

Design is Not Random

Design is the opposite of chance, it is a planned arrangement of elements, including line shape, texture, value and color. Joseph Albers said “to design is to plan, to organize, to order, to relate and to control.” Every detail of a website should be considered and all of those details should create a