We just returned from the Search Engine Strategies: San Francisco conference, which occurred September 10-13 where Courtney Herda spoke on Pay Per Click (PPC) Auditing Frameworks. The title of the panel on which she spoke was called Creating and Maintaining PPC Auditing Frameworks. Presentation Description: Sometimes in the day-to-day optimization and maintenance of PPC accounts, you can lose sight of the big picture and need to take a step back before you can move forward. Creating a PPC auditing framework is vital to any account's success because it allows you to fix inaccuracies, improve upon weaknesses, test new variations and priorities, and improve account ROI.
The conference opened with keynote speaker Jeffrey Hayzlett, former CMO of Eastman Kodak and well-known from appearances on Celebrity Apprentice and author of several books which have topped the NYTimes best-sellers list (including Running the Gauntlet and The Mirror Test). He was a dynamic force in the room, setting a great tone for that first day. In a room filled with primarily tech people, many of whom are not the most... lively... people at the party, he was able to engage the audience and inspire all of us with his message.
For the first part of my Search Engine Strategies preview, I wanted to go over...
Yes, we have very exciting news around the office.  Courtney submitted a proposal to Search...