We just returned from the Search Engine Strategies: San Francisco conference, which occurred September 10-13 where Courtney Herda spoke on Pay Per Click (PPC) Auditing Frameworks. The title of the panel on which she spoke was called Creating and Maintaining PPC Auditing Frameworks. Presentation Description: Sometimes in the day-to-day optimization and maintenance of PPC accounts, you can lose sight of the big picture and need to take a step back before you can move forward. Creating a PPC auditing framework is vital to any account's success because it allows you to fix inaccuracies, improve upon weaknesses, test new variations and priorities, and improve account ROI.
Yes, we have very exciting news around the office.  Courtney submitted a proposal to Search...