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Tag: PPC

SEO and PPC survival tools for digital marketing.

SEO and PPC Survival Tools

The internet is a vast world of information with answers (both right and wrong) for virtually any question, but trying to navigate through the queries, algorithms, and unspoken rules can be like exploring the great unknown. Now, I don’t consider myself a competent outdoorswoman by any means, but if watching

SEO and PPC: First Impressions

Whether you’re an industry veteran or a recent graduate (like me), jumping into a new field or job can be daunting, especially if it’s focused on the ever-changing internet. I’m Kassidy, Smarter Searches’ newest Marketing Assistant! Graduating two months before the COVID-19 pandemic put a damper on my hopes of

Google Delays Updated Partners Program

Google Delays Updated Partners Program

Google announced updates to the Partners Program in mid-February. The updates were touted as a response to feedback from current Partners to make the program more exclusive, with better transparency and recognition. This new Partners program was originally supposed to begin in June 2020, but Google has delayed the launch

Why You Should Be Using Display Ads on Google

Why You Should Be Using Display Ads

Google Display ads help your business reach a wider audience and are highly beneficial for brand awareness and name recognition. They appear on the main page of websites, unlike Google Search ads which show up on the search engine results page. Google Display ads have the advantage of reaching customers

The Psychological Toll of Unpopular Products

The Psychological Toll of Unpopular Products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is

12 Days of Christmas Digital Marketing Infographic

12 Days of Christmas: Digital Marketing

On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices

Leverage the Power of PPC

Leverage the Power of PPC to Improve Your Web Presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet, as of May 2017. So no matter what industry you are in, or how niche it

Why Your Website Needs SEO

SEO: Why Your Website Needs It

SEO is somewhat of a mystery to many people. The word gets thrown around an awful lot — and many times incorrectly. Some people think that it is a magic formula for dominating the search engine results, and that if they invest, they’ll wake up the next day at the

Pubcon: Why I Go and Keep Coming Back

Why I Go to Pubcon – And Keep Coming Back

For the last two years I’ve made the long trek to Vegas to speak at Pubcon. Coming from Knoxville, Tennessee that’s a fairly lofty expense for a boutique marketing agency (especially since I brought two different team members this year). But the trip is incredibly valuable year after year, and

Why You Should Use PPC Advertising

Why Your Company Should Be Using PPC

The year is 2016, and surprisingly, some businesses still don’t see the value of using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and gain new