With 81 percent of Americans on social media, it’s no secret that it is changing the landscape of marketing. Businesses know the importance of leveraging social to connect with audiences and promote their brands, and it’s pretty much essential for targeting millennials. None of this is news. However, social media
Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and
Social media marketing is a great way to gain traffic or attention to your business, and as it is closely related to SEO, it can help new users find or “discover” your content. Through social connections, these new discoveries can impact the relevancy of search results for both social media
More non-profits are taking to social media platforms to engage with their customers than ever. However, non-profits struggle with many of the same problems as small businesses – not enough budget, not enough manpower, not enough hours in the day. We recently consulted with the Make a Wish Foundation to
