These days, most business owners know that a website is an essential component of a flourishing business. A website gives you control of your brand and content, allows you to show up in search engines, provides a platform for sharing testimonials and social proof, and, of course, enables you to
In most fields of study, there is historical knowledge of what came before. We know who invented the light bulb (thanks, Thomas Edison) and we know who invented the telephone and what he said on that first call (Alexander Graham Bell called his assistant and said “Mr. Watson, come here.
During my time as a digital marketing intern for Smarter Searches, I’ve had the opportunity to advance many of my digital marketing skills and experience what it’s like to work remotely as part of a team. As my internship is coming to an end, I thought I should reflect on
It is a truth universally acknowledged that the COVID-19 pandemic has changed marketing. It has changed how many businesses operate. It has changed how consumers function in the marketplace. It has changed almost everything. The pandemic was, in essence, a global crisis that followed many patterns that marketing specialists use
The summer is about to come to an end, and I am not too upset because there is no fun way to spend your summer during a pandemic, so I’ve learned. My internship has been awesome this summer, and I have been feeling settled since the last time I wrote
One of the unfortunate aspects of running a business is that you likely won’t be able to please every customer or they might not love every aspect of your business. As the use of social media has continued to increase, so has customer reliance on reviews and testimonials. So, how
Black Friday for 2019 was a record-breaking year as both online and in-store figures rose over 2018’s numbers. Data from 2019 also demonstrates that more consumers than ever are comfortable with shopping and getting their deals on the go, as the number of shoppers using their smartphones increased dramatically. Data
Before we tell you why you should use A/B testing, you should first understand what it is. A/B testing is a method which helps businesses measure and achieve different types of goals (i.e. increase conversion rates), by comparing two versions of a webpage against each other. Making one small change
Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to
Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, those born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025.