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Tag: digital marketing

How to Handle a Negative Review Online

How to Handle a Negative Review Online

One of the unfortunate aspects of running a business is that you likely won’t be able to please every customer or they might not love every aspect of your business. As the use of social media has continued to increase, so has customer reliance on reviews and testimonials. So, how

All I Want For Christmas is You to Have a Better Digital Strategy

All I Want For Christmas Is You (To Have A Better Digital Strategy)

Black Friday for 2019 was a record-breaking year as both online and in-store figures rose over 2018’s numbers. Data from 2019 also demonstrates that more consumers than ever are comfortable with shopping and getting their deals on the go, as the number of shoppers using their smartphones increased dramatically.  Data

4 Reasons Why You Should Use A/B Testing

Before we tell you why you should use A/B testing, you should first understand what it is. A/B testing is a method which helps businesses measure and achieve different types of goals (i.e. increase conversion rates), by comparing two versions of a webpage against each other. Making one small change

Psychological Insights to Improve Marketing

Brain Power: Psychological Insights That Will Improve Your Marketing

Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to

4 Ways to Reach Gen Z in 2018

Staying In The Loop: 4 Ways To Reach Generation Z in 2018

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, those born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025.

The Psychological Toll of Unpopular Products

The Psychological Toll of Unpopular Products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is

The Power of the Instagram Story

The Power of the Instagram Story

Not all that long ago, everyone was up in arms about Instagram adding a “story” feature to the app. A wave of Millenials and Gen Zs even took to posting their Snapchat usernames on their Instagram stories in a comical protest. But after accepting the feature and beginning to use

10 Social Media Post Ideas

10 Social Media Post Ideas When You’re in a Rut

We know one of the key pieces to success on social media is consistently posting engaging content. This is way easier said than done, though — and even the best social media strategists can find themselves stuck in a content rut. Sometimes, all you need is a little inspiration to

Adjusting Google Analytics Settings

Adjust Your Analytics Settings for New GDPR Laws

On May 25th, 2018, the new General Data Protection Regulation (GDPR) laws will go into effect. GDPR is designed to protect the personal data of citizens of the EU as a part of their “consumer first” approach to data protection. The EU’s rollout of GDPR is the first data protection