Skip links

Tag: ux

Good UX is Important for Your Site

Why Good User Experience Is Important For Your Site

Have you ever opened a website that looks terrible and is impossible to navigate? Everyone has. In the modern digital world, if a website layout doesn’t make sense or isn’t aesthetically pleasing, users aren’t likely to stick around very long. User experience, or UX, is about the emotions and attitudes

Increase SEO Performance with Better UX

Increase SEO Performance with Better UX

What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible online, always begin your journey

Why You Shouldn't DIY Your Website

Why You Shouldn’t Build Your Own Website

The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular among our team. However, there

Defining Quality Website Content

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Content marketing isn’t new, and the core idea of it hasn’t changed much over time. The path to sharing this content may have changed throughout the years, but since the beginning of SEO and Google, it has always been a key factor in

User Experience and How it Creates Good SEO

I recently read an article written by usability expert Shari Thurow, who I’ve heard speak at conferences before and really admire, all about content and context, usability, findability and perceived download time.  What I like about Shari’s article is that it explores the human interaction as it relates to SEO.