It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens. Keep your website simple Simplicity is key.
To the untrained consumer, design is design. However, whether you are designing something for print or for web plays an enormous role in planning, execution, and the finished product. Design for print includes magazine ads, product design and packaging, business cards, brochures, and logos. On the web, you’re looking at
Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to
My team and I recently came back from Pubcon Las Vegas, a conference that I attend and speak at each year. One of the keynote speakers was Joost de Valk, creator of the immensely popular Yoast SEO plugin (one that we use on nearly all our clients). In his speech
The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular among our team. However, there