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Tag: Website Design

5 Tips to Decrease Bounce Rate on Your Site

5 Tips to Decrease Your Site’s Bounce Rate

It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens.  Keep your website simple  Simplicity is key.

Psychological Insights to Improve Marketing

Brain Power: Psychological Insights That Will Improve Your Marketing

Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to

Why You Shouldn't DIY Your Website

Why You Shouldn’t Build Your Own Website

The Super Bowl was earlier this month, and if you’re anything like most of the Smarter Searches team, your favorite part is the advertising. The ads were incredible (as usual), and the Audi, Bud Light, and Kia ads were a few of the most popular among our team. However, there