how to use Instagram Stories for your business

Not all that long ago, everyone was up in arms about Instagram adding a “story” feature to the app. A wave of Millenials and Gen Zs even took to posting their Snapchat usernames on their Instagram stories in a comical protest. But after accepting the feature and beginning to use it, those same people have…

10 content ideas for social media posts on the Smarter Searches blog

We know one of the key pieces to success on social media is consistently posting engaging content. This is way easier said than done, though — and even the best social media strategists can find themselves stuck in a content rut. Sometimes, all you need is a little inspiration to get back on track, though!…

It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing resolutions to support your overarching…

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

SEO link building is extremely important - find out what links are, what purpose they serve, and ways that you can add useful links to your website and boost your SEO efforts in an entirely white-hat, legal way.

In SEO, the word “link” gets thrown around a lot. Backlinking, internal and external links, and no-follow links are all commonly said when describing link building. But what exactly is link-building and why is it important to your website? Links play a big role in determining how well your site will rank in the search…

learn about the importance and usefulness of infographics in content creation and seo on the Smarter Searches blog

Infographics are one of the most powerful marketing tools available today. We all love them. Marketers love them. Consumers love them. We pin the heck out of them on Pinterest. Infographics, when properly used, are an amazing asset to enhance your content marketing strategy. 34% of marketers said visual assets are their most important content,…

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